What was once fast becoming an industry nearly owned by a certain Lady Gaga, Madonna returns to clean up the mess and to possibly protect her 'crown' and not just for the industry but for her own reputation. It has been three years since her last record, Hard Candy which did not quite succeed in out doing it's predessor Confessions On A Dancefloor in 2005. Hard Candy was an embarrassing jump on the band wagon at the time as the record saw Madonna attempting R&B/HipHop with the help of man-of-that-moment Timbaland, which brought us the unmemorable 4 Minutes, I literally had to google the track.
Now Madonna puts that record behind her and a divorce, adoption and a movie later (Madonna thinks she is a Director now) Madonna fans have been informed to sit tight and wait for Madonna's new record, 'cleverly' titled MDNA, the first single being Give Me All Your Lovin'. a collaboration with new man or woman-of-the-moment Nicki Minaj and MIA.
The song starts with a cheerleading chant
I fail to fathom why Madonna felt the need repeat something that was never really her sound in the first place for e.g. Toni Basil's Mickey in 1982, nor when it was violently resusetatted by Avril Lavigne in her awful Mickey rip off, if such a thing, Girlfriend and more recently Mariah Carey's not so Christmas, Christmas song Oh Santa. Credit where it's due though, Madonna is not over doing it
however it is still just as annoying. The years have been kind to the so-called 'Queen of pop' but while listening to Give Me All Your Lovin' it could have easily been a Debbie Harry tune, at least then it would have been ironic as oppose to desperate as Blondie's image is so far removed from the sound. But as a Madonna track? Give Me All Your Lovin' is a clear attempt to clear up the damage that Hard Candy had done. Had Madonna released this song instead of 4 Minutes in 2008, then maybe it would have fit with the time when Electro music returned to dominate and as an artist who started out in the original Electro decade, the 80's, then Madonna had the advantage to have owned the airwaves during the time of the genre's revival of crossing over to Pop. But now with the pollution of the over produced repetitive sound that is always David Guetta and more than likely Kelly Rowland, then Give Me All Your Lovin' whilst still very annoyingly catchy still sounds dated.
The new album MDNA, however may well just be in a league of it's own and suddenly cause Lady Gaga to sound obsolete. Madonna has always managed to strike gold with pretty much everything but playing at the superbowl and directing a movie, at face value, will not certify a place in her public's hearts for lead single Give Me All Your Lovin' and it's just the hard graft alone that feels accomplished...but only to her.
Now Madonna puts that record behind her and a divorce, adoption and a movie later (Madonna thinks she is a Director now) Madonna fans have been informed to sit tight and wait for Madonna's new record, 'cleverly' titled MDNA, the first single being Give Me All Your Lovin'. a collaboration with new man or woman-of-the-moment Nicki Minaj and MIA.
The song starts with a cheerleading chant
"L.U.V MADONNA!"
however it is still just as annoying. The years have been kind to the so-called 'Queen of pop' but while listening to Give Me All Your Lovin' it could have easily been a Debbie Harry tune, at least then it would have been ironic as oppose to desperate as Blondie's image is so far removed from the sound. But as a Madonna track? Give Me All Your Lovin' is a clear attempt to clear up the damage that Hard Candy had done. Had Madonna released this song instead of 4 Minutes in 2008, then maybe it would have fit with the time when Electro music returned to dominate and as an artist who started out in the original Electro decade, the 80's, then Madonna had the advantage to have owned the airwaves during the time of the genre's revival of crossing over to Pop. But now with the pollution of the over produced repetitive sound that is always David Guetta and more than likely Kelly Rowland, then Give Me All Your Lovin' whilst still very annoyingly catchy still sounds dated.
The new album MDNA, however may well just be in a league of it's own and suddenly cause Lady Gaga to sound obsolete. Madonna has always managed to strike gold with pretty much everything but playing at the superbowl and directing a movie, at face value, will not certify a place in her public's hearts for lead single Give Me All Your Lovin' and it's just the hard graft alone that feels accomplished...but only to her.
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